Dunkin’ Donuts reportedly faced a $1 billion loss after adopting a “woke” corporate approach, which the company later referred to as “the biggest mistake of our life.” By introducing campaigns promoting inclusivity and LGBTQ+ pride themes, they aimed to appeal to younger, progressive audiences.
However, the decision alienated many longtime supporters who preferred the brand’s simplicity. One loyal customer lamented, “I used to love Dunkin’ for its simplicity—coffee, donuts, and no politics. Now I feel like I’m being lectured with every new ad. It’s just not the Dunkin’ I grew up with.”
The backlash translated into a significant drop in stock value, with industry experts noting a direct link between the political shift and the company’s declining revenue. Analyst Sarah Johnson remarked, “Dunkin’ made the mistake of forgetting who their core customers were. They tried to chase a trend that didn’t resonate with the majority of their loyal base.”
