Lara Trump, wife of Eric Trump, is stepping into the fashion world with the launch of her new athletic leisure brand, LT Brand. Announcing the venture on Instagram, the 41-year-old described her line as “designed and made in the USA,” blending her passion for fitness with patriotic pride.
“LT Brand was born from my love of fitness and my deep pride in this country,” she wrote. “From concept to sewing to the final product—every piece is proudly made in the USA.”
The debut collection features red, white, and blue color themes, slogan tees declaring “American Made,” and versatile black athletic sets. A behind-the-scenes video showcased sketches, fabric selections, and finished pieces. Lara emphasized that the line was designed to “keep up with the beautiful chaos of motherhood, work, and everything in between.”
Fans quickly praised her debut, flooding the comments with congratulations and excitement.
Although now focused on fashion, Lara remains active in public life. Just days before the launch, she discussed the Jeffrey Epstein files on broadcaster Benny Johnson’s show. Balancing politics, business, and motherhood, Lara’s latest venture reflects her evolving personal brand.
