Budweiser once again captured attention during the 2026 Super Bowl with a heartfelt commercial titled “American Icons.” Known for its memorable ads, the brand leaned into nostalgia and patriotism rather than celebrity cameos. The 60-second spot featured the iconic Clydesdale horses alongside the bald eagle, weaving a quiet story of growth, resilience, and shared heritage.
Set against sweeping rural landscapes, the ad followed a young foal and a newly hatched eagle maturing side by side. With minimal dialogue and stirring music, the imagery reflected themes of freedom and perseverance. The campaign also marked Budweiser’s 150th anniversary, while subtly acknowledging America’s approaching 250th birthday.
Airing during Super Bowl LX, the commercial quickly gained traction online, earning praise for its cinematography and emotional depth. Many viewers called it a refreshing return to the sincerity that has long defined Budweiser’s Super Bowl legacy.
