Efecan Kültür, a 24-year-old TikTok star from Türkiye, died on March 7 from obesity-related complications after rising to fame through mukbang videos—content where influencers eat massive amounts of food on camera.
Mukbang, a trend that started in Korea, is popular among teens and young adults. Viewers enjoy it for entertainment, but experts warn it’s harmful to both creators and audiences. Kültür’s videos included extreme meals like Nutella-coated pasta and large amounts of fried food, which eventually took a toll on his health. In recent clips, he appeared bedridden and undergoing medical treatment.
His death has sparked renewed concern about the dangers of viral trends. Experts say the pressure to perform for views leads creators to push their limits, risking serious health problems. Meanwhile, viewers may also be influenced to overeat or develop unhealthy eating habits.
Nutritionists stress the importance of recognizing these dangers and encourage platforms and audiences to support content that promotes well-being, not extremes.
Kültür’s story is a tragic reminder that fame should never come at the cost of health.
