How to stand out and outpace your competitors
Standing out from competitors and outpacing them often remains the key to success in a market. This energy that we put into competing in ingenuity was well highlighted by Denys Chalumeau, co-founder of Promovacances and Seloger, who had already advised at a previous entrepreneur fair. Zoom in on this advice that is still valid today.
Establish a clear market assessment
In the case of his last site, sefaireaider.com, and particular personal services, there were scattered specialists. His idea? To group them because there was no vertical market, and no brand existed. In his case, there were competitors like “pages jaunes” which is not a specialist in-home service and which remained above all a reference directory. The latter does everything but in digital there is a virtue in being a specialist.
Show the most ads
The goal with “se faire aider” was above all to be useful. “Se faire aider.com” had opened with 600,000 online service providers. To stand out from the competition, Denys Chalumeau finds it essential to display the greatest number of ads. This is also how Google got ahead of Yahoo when it arrived with 1 billion references while Yahoo only had 500,000!
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Digital innovation, the revolution of the 3rd millennium
“sefaireaider.com” offered tools to help with the digitalization of VSEs and SMEs, those who are forgotten and who are not in the movement of the revolution of the 3rd millennium. Seloger has thus revolutionized the real estate agency market by changing their way of working. Now, all agencies have an e-mail, know how to answer e-mails, and show apartments virtually. The market has therefore evolved: no more answering the phone, especially on Friday evenings when the newspaper comes out to place ads!
