Never forget! It’s beautiful and powerfully emotional, never gets old!
In the wake of the September 11 attacks, Budweiser aired a poignant commercial that paid tribute to the victims and highlighted the patriotism that emerged in the aftermath of the tragedy. The ad, which aired only once, features the iconic Clydesdale horses traveling through New York City. They pass by the Statue of Liberty, cross the Brooklyn Bridge, and ultimately stop at the site where the Twin Towers once stood, bowing their heads in solemn respect. The message conveyed was one of remembrance and resilience: “never forget and don’t ever let that happen again.”
The commercial resonated deeply with viewers, evoking strong emotions, and was so impactful that it was re-aired on the 10th anniversary of 9/11. In this special re-release, subtle updates to the ad acknowledged the passage of time while reinforcing the message to honor those lost and affected by the attacks. The ad, which served to raise awareness for the National September 11 Memorial & Museum, remains one of the most memorable tributes to the events of that tragic day.
