There’s a new buzzword making its way into the bedroom, and chances are, it’s something you’ve already tried.
Meet “shallowing”, the rising intimacy trend that’s getting rave reviews online. One person called it “amazing if done right,” while another simply said, “I love it!!!” But what exactly is it?
Shallowing refers to gentle stimulation at the entrance of the vagina using the tip of a finger, penis, tongue, or toy – rather than deep penetration. It’s a form of outercourse that focuses on the sensitive nerve endings near the vaginal opening, which many people report as highly pleasurable.
A 2021 study by the Indianan University School of Medicine and OMGYES backs this up. They surveyed 4,270 women across the globe and found that more than 83% said shallowing helped them reach orgasm more frequently or more intensely – making it one of the most effective (yet underrated) techniques in the pleasure toolkit, per Metro.
And it’s not the only trend getting attention.
A recent study from Northwestern University highlighted the power of music in enhancing intimacy, revealing that rhythm, especially at around 119 beats per minute (as in “SexyBack” by Justin Timberlake), can help synchronise partners and deepen arousal. Erotic playlists, it seems, are becoming just as essential as candles or massage oil.
Meanwhile, the idea of sexual wellness is expanding beyond the bedroom and into the travel space. Wellness retreats focused on intimacy, connection, and rest are expected to boom. These experiences often include yoga, meditation, and relationship workshops, all designed to explore pleasure in a supportive, stigma-free environment.
“We’re going to see more conversations about intimacy moving into the mainstream,” says psychosexual therapist Kate Moyle. “It’s about confidence, connection, and understanding what works for you.”
Another rising trend? Supplements targeting sexual wellness. Ingredients like ginseng, Vitamin B3, and L-arginine are being explored for their potential to support blood flow, libido, and performance. But experts recommend caution: always speak to a GP before adding new supplements to your routine.
What ties all these developments together is a growing shift: sexual wellness is no longer a niche topic. From shallowing to playlists to pleasure-positive retreats, the conversation is moving out of the shadows and into the spotlight; exactly where it belongs.
